• Dr. Onn Keet Peng appointed President Director of PT. Aegon Marketing Services Indonesia

Dr. Onn Keet Peng appointed President Director of PT. Aegon Marketing Services Indonesia

May 26, 2016

Dr. Onn Keet Peng is appointed as President Director of PT. Aegon Marketing Services Indonesia.

Onn Keet Peng President DirectorAegon Direct & Affinity Marketing Services (ADAMS), one of Asia's leading insurance marketing consultancy companies, is pleased to announce that Dr. Onn Keet Peng (KP) has been named as the President Director of PT. Aegon Marketing Services Indonesia, effective 29 April 2016. He joined the company in 2012 as Regional Director of Customer Analytics based in Singapore.He joined the company in 2012 as Regional Director of Customer Analytics based in Singapore.

In announcing his appointment, Richard Ng, President of ADAMS, noted that KP's 20+ years of insurance experience in major global markets together with his proven expertise in CRM, loyalty management, data mining, segmentation, propensity-modelling, creating investment matrixes' and identifying opportunities for up-selling and cross-selling to maximize earnings more than qualified him for his expanded role. "Quite simply, KP knows how to turn data insights into opportunities." Mr. Ng said.

"I am excited to be in Indonesia," KP stated when asked about his role. "As a Malaysian, I feel a natural connection with the Indonesian people, culture and language. My job allows me to use my analytics skills as well as my global insurance and marketing experience to advise and collaborate with our business partners to offer Indonesians the right product via the right channel at the right time."

KP started his career as a PhD student with AXA UK and worked there until 1999, when he was offered the opportunity to set up the Asia Pacific Analytics team for Wunderman, a global direct marketing agency. He then moved to IntelliDyn, a data consultancy in the US. Returning to the UK in 2002, he helped turn that country's first direct response B2B insurer from a loss-making company into a runner-up for the Insurance Times 'Intermediary of the Year' award, which Allianz UK bought for more than £20 million. In 2009, the exciting growth in Asian markets brought him to Prudential Asia Pacific in Hong Kong, and then to Rapp—a data driven marketing agency in Shanghai.

About Aegon Direct & Affinity Marketing Services (ADAMS) and PT. Aegon Marketing Services Indonesia (AMSI)
ADAMS is the direct marketing and consulting arm of the Aegon Group, one of the world's largest life insurance, pension and asset management companies. ADAMS has operations in the Asia Pacific region spanning across Indonesia, Thailand, Japan, China and Australia. AMSI is the ADAMS entity in Indonesia and in December 2015 was awarded with international standards certification ISO27001 for the management of information security. The AMSI office is located in Jakarta.

Having specialized expertise in the design and sales distribution of protection products, ADAMS provides direct insurance solutions for their business partners and their customers; from innovative product design, to customer analytics insights with actionable models, marketing campaign and multi-channel product distribution design; through to providing consultancy services in relation to policy administration and claims management.

ADAMS aims to achieve the perfect balance between performance and risk.

Contact: Amy Cheung / Director, Marketing / +852 3655 8431 /