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  • A celebration of past and present

A celebration of past and present

September 17, 2015

The word nine or 'เก้า,' pronounced 'Gao' in Thai holds the meaning of "a step forward."

This was the fitting theme for our Thai business celebrating both their nine year anniversary and the official opening ceremony of their new office located in Sathorn Square, Bangkok. The new premises were selected to cater for the current business growth.

The event was an opportunity for Aegon staff and business partners to celebrate the success of past years, but also to look forward as the business undergoes a transformation led by the new Thailand CEO, Kelly Yong.

Kelly and her team are aggressively pursuing a three year strategy focused on optimization of existing operations, data analytics integration across the value chain, and multi-channel development with a focus on digital innovation. By continuing to collaborate with their business partners, who include major Banks and Insurers in Thailand, the team hopes to differentiate direct insurance distribution expertise with a customer first approach, driven through analytics insights.

Thailand new office

Kelly Yong, Thailand CEO, unveils the Aegon logos at the office entry

Thailand new office

The Aegon Direct & Affinity Marketing Services team in Thailand

About Aegon Direct & Affinity Marketing Services
As a wholly owned business unit within the Aegon Group, Aegon Direct & Affinity Marketing Services (ADAMS) operates as an independent direct insurance marketing consultancy company in Asia, with operations in Australia, China, Indonesia, Japan and Thailand.

Since 2006 Aegon Direct & Affinity Marketing Services (Thailand) Limited has been providing insurance direct marketing services to their business partners and the Thai business expanded their services in 2009-2010 to include Aegon Direct Life Insurance Broker (Thailand) Limited and Aegon Direct Non-Life Insurance Broker (Thailand) Limited which provide broker services.

Specializing in the design and sales distribution of protection products, Aegon Direct & Affinity Marketing Services Thailand provides a full direct insurance solution for their business partners; from innovative product design consulting, to customer analytics insights with actionable models, marketing campaign design, through to multi-channel product distribution.

Contact us
If you are interested in learning more about ADAMS please leave a message via our contact form and we will contact you.